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"S-QUBE" Project: Viral Videos 倖存者們 for Finance Education

2020

Hong Kong Family Welfare Society - Financial Education Centre

As a sub-division of HKFWS, the Financial Education Centre "S-QUBE" aims to promote financial literacy among youth. To attract more teenagers and spark their interest in learning how to manage their finances, we assisted the client in producing a series of engaging short stories titled 倖存者們. Each episode combines education with entertainment, maintaining a strong academic focus. Additionally, we created related posts that further explain the financial theories mentioned in the videos. During the launch period, we recorded 192,000 views—ten times more than in previous periods—along with a 31% increase in followers on the official social media page.

  • Video production

  • Online marketing stategic planning

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