"S-QUBE" Project: Viral Videos 倖存者們 for Finance Education
Hong Kong Family Welfare Society - Financial Education Centre
As a sub-division of HKFWS, Financial Education Centre "S-QUBE" aims to promote financial knowledges to the youth. Aimed at attracting more teens and arising their interests and attention to learn how to manage their own finances, we helped the client to produce a series of interesting short story named 倖存者們, with a strong academic focus in every episode when combine teaching with pleasure. We also created related posts with contents to explain further about the financial theories that mentioned in the videos. During the launch period, we recorded 192,000 views, 10 times more than other period, with 31% of increment in social media official page follow.
Online marketing stategic planning