Pair Pair Full New Product Launch Campaign

Pair Pair Full is a local fashion sock brand that is 100% designed in Hong Kong. The new collection, "Pair Pair Full x UNO & Scrabble, with Mattel, an American multinational toy manufacturing company, was launched in the fall of 2021. Our team was responsible for designing the media kit, and in addition to media strategies such as interview arrangements for our client, we also invited artists and key opinion leaders (KOLs) to promote the new collection to maximize public exposure. The new collection received a great deal of positive feedback, recorded 20 media coverage instances, and featured contributions from more than 40 KOLs showcasing the new designs.