Tay New Fan Meeting in Hong Kong 2023
2023
GMMTV
We collaborated with GMMTV, a well-known television production company and talent agency in Thailand, to organize the first fan meeting for one of their most famous artists in Hong Kong. We started everything from scratch, including the theme 'Meal Date with Polca (fandom name for artists), content creation, key visuals, merchandise design and production, ticket sales, on-site event management, show operations, and artist hospitality. To enhance merchandise sales for the thousands of attendees, we implemented a top-spender campaign that successfully boosted revenue. We also managed public relations, arranging both individual and group interviews for the artists, which resulted in nearly 30 media exposures, including coverage in entertainment outlets as well as fashion magazines like ELLE and Harper's Bazaar.
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Key visual creation
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Logo design
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Merchandise design and production
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Event operation and on-site management
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Media pitching
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Press material write up and dissemination
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Interview arrangement
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Media coverage arrangement
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Social media content development
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Video production
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Artist arrangement








