BOC Private Card Direct Mail Creativity

Bank of China

Bank of China (BOC) sought our assistance in promoting a premium credit card for select signature clients. BOC aimed to send personalized direct mail to upscale premium clients. In response to this request, we designed a card featuring a sophisticated gray colour with special printing effects that reveal information as the mail is uncovered and as the card pages are turned, highlighting the privileges of selected clients. BOC utilized our design to promote the premium card, successfully meeting the client's needs and receiving positive feedback.

• Direct mail creative development

• Graphic design